Style overlay · editorial callouts

Editorial callouts

Two marginal asides in italic Instrument Serif, each tied to its target by a dashed Bézier leader and a landing dot. The italic serif against the diagram’s sans and mono is what signals “editorial voice” — italic sans would not read the same way. Two is the hard maximum; past that it stops being signal and becomes commentary.

Guest booking: research to approval gate Flowchart from a guest lead through reading the hook, finding contact info in Apollo, deciding whether a prior Gmail thread exists, drafting outreach in Gmail, an approval gate that returns to the draft when Andrew declines, updating the Notion CRM, and sending. YES · REPLY NO · NEW DRAFT NO · REVISE YES · APPROVED Guest lead + source link Read the spec, then the hook the exact idea that makes them worth booking APOLLO Build a ranked contact stack email → backups → linkedin → x → company Prior real thread? search Gmail first Reply inside that thread real history beats a cold open GMAIL Draft from Andrew's account approved template, verbatim · max 4 short sentences CC Pat + Lauren · a clickable link for every name Andrew approves? every outbound message NOTION Add or update the guest draft status · source link · email apollo status · confidence Sent → 48-hour clock starts a company inbox is not a verified personal contact nothing leaves the account until Andrew says so LEGEND START / END STEP DECISION APPROVAL GATE RETURN PATH